THE EVOLUTION OF DIGITAL MARKETING IN BUSINESS DIGITAL MARKETING Digital marketing has become an essential part of any modern business strategy, and it has evolved significantly over the years. In terms of the evolution of digital marketing, with the increasing use of the internet and advancements in technology, businesses have had to adapt their marketing strategies to meet the changing needs of consumers. From email marketing and banner advertising to search engine optimization (SEO), social media marketing (SMM), and influencer marketing, digital marketing has come a long way. The evolution of digital marketing has been a fascinating journey that parallels the rapid advancements in technology and the internet. Here's an overview of the key stages in the evolution of digital marketing: Emergence of the Internet (1990s) : The concept of digital marketing began with the rise of the internet. In the early 1990s, the World Wide Web became accessible to the public, opening up new